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The past ten years have witnessed extensive growth of the herbal products industry, which is further expected to hit $93.15 billion by 2015, with a projected compounded global growth rate of 9% with the highest growth rate of 10.7% in Asia Pacific. According to findings published in the Journal of Nutrition, approximately 20% of the population uses a dietary supplement with at least one botanical ingredient. The demand has created business opportunities to develop innovative herbal products towards unmet healthcare needs in the breastfeeding community; sore raw, cracked, painful nipples are common during lactation. Potential sequelae of cracked nipples include: S. aureus as a resident bacteria on the nipple skin; nipple trauma and cracks breech nipple skin integrity; S. aureus strains penetrate superficial layers of broken epidermis; toxins produced cause inflammation, epidermal separation, and blisters; blisters open causing erosions that become covered by a yellow, crusted exudates; pain occurs that could be sufficient to inhibit letdown or reduce milk transfer leading to milk stasis; infection might occur in ascending lactiferous ducts; mastitis could develop if infection is not treated; and abscesses may develop if mastitis is not treated. Sore nipples are a common complaint and the downfall of breastfeeding mothers. Some women experience nothing more than transient discomfort whereas others may suffer protracted excruciating pain. Mothers and rank in the top two or three reasons why mothers terminate breastfeeding early in the lactation experience. Sore nipples often occur when breastfeeding begins. The delicate nipple and areola tissue can get irritated and inflamed, and if left untreated, it can crack, leading to bleeding and potentially infection. This remains one of the major reasons for failing to establish successful breastfeeding. The discontinuation of breastfeeding in the United States alone results in added healthcare costs of 13 billion dollars and the unnecessary death of over 900 infants annually. Therefore, a safe, user-friendly, and fast-acting formulation is urgently needed for nursing moms and babies to secure the bonding breastfeeding experience. Various products, some quite complicated and sophisticated, have been proposed and/or used for treatments: various oils; balms; creams; ointments; butters; foams; sprays; moisturizers; dressings, warm water; breast milk; devices such as breasts shells, pads, shields, and rings; lanolin; drugs; education; exercises; and combinations of different methods.. Remedies for sore nipples have been seen in the medical literature since the 17th century, with all manners of plasters, poultices, and ointments applied topically as comfort measures. In spite of the plethora of treatments for sore nipples that have been recommended over the years, until now, no single treatment agent has been shown to be clearly superior to all others. Peppermint (Mentha piperita), which is used as a popular flavoring for gum, toothpaste, and tea, has a calming and numbing effect and has been used to relieve skin irritations, inflammation, and itching; as a skin anesthetic, and for healing wounds and burns. It also has an antiseptic effect and increases tissue flexibility. In a study on the prophylactic use of peppermint gel on nipples, mothers in three groups were instructed to either rub peppermint gel on their nipples following each feeding, rub lanolin on their nipples after feedings, or use a placebo following feedings. The rate of cracked nipples was 22.6% in the placebo group, 6.9% in the lanolin group, and 3.8% in the peppermint gel group. Based on research findings, peppermint oil gel applications can be used effectively for prophylaxis of nipple cracks along with proper instruction at the initiation of breastfeeding and treatment of already existing nipple cracks. Therefore, peppermint oil gel: 1. Greatly decreases the likelihood of nipple and/or areola cracks, with more effectiveness than other products. 2. Reduces the chances of having cracked nipples at all resulting in smooth, painless breastfeeding 3. Decreases pain that can occur with breastfeeding, which leads to successful breastfeeding 4. Can be continued safely for the first month of breastfeeding or until nipples are no longer sore