Lab.our Ward is an innovation project that brings maternal health experts together with product, service and architectural design to rethink the birth experience in low resource settings. It is a cross-disciplinary exploration to co-create and ignite dialogue around innovations for better intrapartum care experiences in low resource settings. The projects goal is to enable a smoother and safer maternal and newborn care journey by focusing on the experience of care. Addressing care from three pillars space, services and products and recognizing a womans journey through the facility from her arrival to postpartum, the initiative takes the notion of a safe and dignified childbirth experience beyond just statistics and survival. The Lab.our ward project has conceived of a model including more than 20 innovative design proposals for improved products, services and architecture, which support the womans journey through the facility. The model has been exhibited as a walk in maternity ward called Birth in Progress at the Women Deliver conference in Copenhagen in 2016. The team is continuously working on strategy to support piloting and implementation of the innovations.